Translating Customer Needs into Projects: Tips for Marketing Consultants
More than ever before, companies are hiring marketing consulting businesses with one important criterion in mind: “How can this marketing consultant help me get the most out of my marketing...
View ArticleGot Marketing Clients? You Need Project Agreements
Before beginning work on any consulting engagement, it’s a good idea for marketing consultants to protect their business and reduce their liability by getting their client’s signature on a...
View ArticleReduce the Risk of Working With Subcontracted Marketing Consultants
For some projects, a marketing consultant may need outside expertise or just an extra hand to get the job done. For engagements like these, hiring a subcontracted marketing consultant to assist with...
View ArticleManaging Marketing Clients’ Expectations: It’s About Trust
Working as a marketing consultant is as much about finessing the client relationship as it is about developing effective marketing campaigns. Your business’s survival depends on customer satisfaction,...
View Article